It is incredibly easy to fall into a comfortable rut with your educational programming. If your teachers have been using the exact same monthly themes and the identical craft templates for the last five years, your center is actively stagnating. Parents are highly educated consumers, and they expect modern, responsive learning environments.
You need to audit your curriculum annually. Take a hard look at the materials hanging on your classroom walls. Are they diverse and culturally representative of your currently enrolled families? Is the curriculum heavily focused on rote memorization, or does it encourage critical thinking and open-ended exploration? Switching curriculums is certainly a massive undertaking that requires significant staff training. However, if your current program relies entirely on photocopied worksheets and coloring pages, you are leaving your center dangerously exposed to the growing number of parents who actively research educational philosophies before ever scheduling a tour.