Enrollment naturally dips at almost every center after the massive fall rush. Winter brings cold weather, widespread sickness, and families occasionally pulling their children out to save money during the holidays. You cannot wait until your preschool room is half empty in January to start your marketing push.
You have to run targeted campaigns when the weather turns cold. Host a free indoor winter play event on a Saturday morning and invite the entire local community. It gets local families out of their cramped houses and directly into your beautifully heated, engaging classrooms. Capture their email addresses at the front door using a digital sign-in sheet. Follow up the very next week with a limited-time registration discount specifically for the upcoming spring semester. The families who attend that event have already walked through your doors and met your teachers — your conversion rate from that warm audience will be dramatically higher than any cold advertising campaign.